Art Direction Through Illustration, Identity, and Experimentation

This project brings together a series of pieces created during my time as Art Director at the agency People. In this role, I had the opportunity to explore a more open and experimental visual approach, working across illustration, graphic identity, and applied brand elements. The work reflects a strong personal imprint, as I was leading the art department and shaping much of the creative language behind these outputs. Through these pieces, I developed a visual direction that feels expressive, flexible, and closely connected to my own illustrative style.

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Sardimar KIDS