This project focused on the 3D creation and animation of a character, product elements, and typography for a large-scale advertising campaign displayed on billboards across Costa Rica. My role centered entirely on the 3D development, including the character design, the animated product cans, and the text treatment, all designed to create the illusion of objects breaking out of the screen. The goal was to build a dynamic and eye-catching visual experience that extended beyond the flat surface of the billboard, using depth, motion, and character-driven storytelling to amplify the campaign’s impact in public space.